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Megan
Macdonald
Art Director & Designer
Pop-Up Experiential & Editorial Campaign
Brief: Art Direct for the modern, South Asian, luxury clothing brand Sani to create a Pop-Up experience for retail and brand support. Direct editorial assets to accompany.
Experiential:
Pop-up given a small trailer, portable for travel, draped in luxurious, finery of Sani Fabrics.
The exterior employs space to transform the trailer into a lavish tent inspired by Hindu bridal canopies (mandaps) and South Asian event decor. It invites others to explore the real thing in the interior.
Editorial:
Stylized photography for use in Pop-up decor and further Sani stylebooks and print
Mood Board: Emphasizing warm lighting, draping with folds, airiness, billowing, gravity on fabric and gold accents.
Set Production:
Sheer second-hand fabrics and gold chains stitched into a panel, balanced between a doorway with lighting in warm tone and pink gels, layered and intertwined for depth and drapery.
AD: Megan Macdonald (Me)
Design Production: Megan Macdonald (Me)
Stock Credit: Adobe Stock & Sani
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