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Megan
Macdonald
Art Director & Designer
Experiential with Editorial, Product Design, & Digital Activations
Brief: Create an in-person experience for guests of the non-profit SECU Family House at UNC Hospitals, complete with fundraising product design and digital marketing.
Strategy: Design unique pieces that contain "our meanings of place" and are based on legendary artist and designer Paula Scher's "MAPS" works and an exhibition cohesive to the collection while reminding audiences to ask, "What's my meaning of Place?".
Editorial: Florence, Italy
Qualitative: Visualizing Emotion
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Color
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Warm rusty red = terracotta roofs
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Yellow = haze of sunny days
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Golds = the catholic influence
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Blues = complement the warmth and recognize the color reserved for the Virgin Mary, the city's saint.
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Images
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Frescos, paintings, emblems, textures, and settings synonymous with the city's legacy and my experience.
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Map
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The oldest map of the city I saw there.
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Quantitative: Visualizing Data
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Dots
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One for each photo taken per location, over 2,000.
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Street Outlines
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Range of how far I traveled while there, city limits following the ancient wall.
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Cream Lines
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The route I took started with the train station to every church and museum location (40+) visited in the order I visited them.
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Names
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Every place visited's Italian name.
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Product Design: Silk Chiffon Translucent Scarf
Raises money for the non-profit and accompanys exhibition
Digital :
Social Media
Still Graphics
CW: Art Direction Fall 2024
AD: Megan Macdonald (Me)
Credit: Adobe Stock & John Madere (Paula Scher Photo)
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