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Megan
Macdonald
Art Director & Designer
Out-of-Home
& Experiential Activation Campaign
Brief: Mockup campaign highlighting an interesting insight into the delivery meal service, Hello Fresh's value.
Strategy: Hello Fresh helps you avoid the hassle of grocery shopping and spend more time on the incredible things you love doing in your free time.
Out-of-Home
Graphics:
Hello Fresh reminds customers to use their free time (Sundays) for fun adventures instead of at the grocery store.
Activation:
Hello Fresh "campaign" signs at the property line of grocery stores, like political campaigns on the property line of polling places.
Plays on the rivalry between grocery stores and HelloFresh— grocery shoppers are HelloFresh’s target audience, but the brand isn’t welcome on grocery store property.
AD : Megan Macdonald (Me)
Graphic Design : Megan Macdonald (Me)
CW : Megan O'Connor & Brynn Dodge
Image Credit : Adobe Stock & Hello Fresh
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