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Mood, Manifesto, Experiential, & Product Design Activation  Campaign Strategy

Brief: Remind and increase brand love in Gen Z of the relevance of John Deere in our agricultural and production needs. 

Strategy: Use country artists, activities, and timeless western aesthetics paired with Gen Z channels and activist initiatives to remind Gen Z to embrace their inner eternal cowboy/cowgirl because John Deere is revolutionizing a multiplicity of industries integral to keeping our world as we know it sustainable.

AD : Megan Macdonald (Me) & Liza Smith.

CW : Megan Macdonald (Me), Liza Smith, Trey Foulks, Persephone Myers, Riley Bezek.

Strategy : Megan Macdonald (Me), Liza Smith, Trey Foulks, Persephone Myers, Riley Bezek.

Credit : Respective Image and Video Owners and the Philadelphia Eagles

Let's Get Together

Yea yea yea, Think of all that we could sha-are...

One, all both or none?

Thanks for learning

a lil about me!


Art Direction & Visual Design
Advertising, Art, & Entrepreneurship Student 
The University of North Carolina at Chapel Hill
gmega@ad.unc.edu  |  (743) 333-0368


Megan Macdonald

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