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Megan
Macdonald
Art Director & Designer
Brief: Concept design a clothing item, in-person activation events and social ad inspired by a place, the Outer Banks of North Carolina.
Strategy: Use advertising channels to portray environmental sustainability initiatives, coastal themes, visual vocabulary integral to the area, and native institutions as narratives that tell the story of the Outer Banks of North Carolina
Product Design, Experiential, & Digital Campaign Concept
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