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Megan
Macdonald
Art Director & Designer
Product Design
& Visual Branding
Brief: Create products and branding assets inspired by the movie "Tangled," and the theme of floating lanterns to build a shop catering to the untapped niche of those needing elegant, mature, detailed, and authentic decoration.
Strategy: Use the concept of warm glow and translucency from lanterns, focused on adding authentic details to the story and materials to keep the translucent glow effect.
Product Design:
Over 15,000 Paper Lanterns and 1,000 Magic Flowers created with new iterations and necessary pivots to be sent internationally over 8 years.
Used in proms, parties, fundraisers, baby showers, weddings, and even one TV episode. Sadly, also for memorials and memories of loved ones, creating a light for their families.
Branding:
Print assets to visually round out customer experience based on values of translucency, light, shapes, and colors within brand.
AD : Megan Macdonald (Me)
Design Production : Megan Macdonald (Me)
Mockup Credit : Adobe Stock and Kling AI
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