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Megan
Macdonald
Art Director & Designer
Out-of-Home, Print, Packaging Assets & Experiential Implementation
Brief: Redesign the visual direction of rising pop music star Gracies Abram's "The Secret of Us" album.
Strategy: Used the light, airy, wispy sound and intimate, temperamental coming-of-age narrative to picture Abrams in a closed-off, sunset cloud realm with dual emotions, stuck on the edge of day and night, yet ephemeral with a bright glow.
Experiential:
Warm orange and pink light lighting high-density fog along the floor and
rising fog in the back of the set.
Out-of-Home, Print, & Packaging Assets
Gold and glow text to re-establish the "Greek God in the clouds" visual vocabulary.
AD : Megan Macdonald (Me)
Image Credit : Adobe Stock & @gracietourupdates on Instagram
Design : Megan Macdonald (Me)
CW : Gracie Abrams (The Secret of Us Album)
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