Megan
Macdonald
Art Director & Designer
Brief:
Produce a design sprint to develop an AI-powered product/service solving a major consumer problem.
Framing | Pain Points | Angles to Explore | User Benefit | Empathy Map | Consumer Ecosystem
Features Comparison | Focus Group | Marketing
Market Analysis:
Research of the past, present, and future players, opportunity, and market size available in an ai marketplace.
Precedent | Market Size | Key Players | Features Comparison | Price v. Value Map | Porter's Five Forces: Rivalry | Entry Threats
Substitutes | Buyer Bargaining | Supplier Bargaining | 3-5 Year Opportunity | Market Entry Conclusion | Resources
A tailored product to fit an unmet consumer niche and changes a comfortable market.
Brief:
Unique Value Proposition | Special Features | Market Analysis | Threats & Existing Alternatives | Company Timeline