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Megan
Macdonald
Art Director & Designer
Brief:
Create a social campaign for John Deere to promote their relevance to Generation Z. Presented to John Deere Advertising executives.
Market Analysis: Company | Consumer | Category | Culture | Channel | Hero Video & Analysis | In-Person Activation | Schedule | Event & Analysis | Product & Analysis | Social Media Strategy | Creator Deliverables
Social Video Outline | Creator Deliverables | Social Print Mockup
Create social video for the sweat brand, Carpe. Presented to Carpe CEO & Marketing team.
Brief:
Brand Truths | Creative Strategy
Brief:
Create a solution to motivate UNC-Chapel Hill Students to look up from their devices to the world around them.
Framing | Outlining the Solution | Wireframe | Marketing | Critical Reasoning | Summary
Brief:
Create a clothing product and subsequent activation marketing campaign inspired by a place special to you and the brand By Way Of.
Framing | Relevancy | Collaboration & Activation | Product Design | Experiential Activation | Social Graphics | Creative Analysis
Brief:
Create a campaign for a service-based brand using print, social, and in-person activations.
Creative Strategy | Video | Activation | Social
Bonus: Videography!
Bonus: Videography!
Bonus: Videography!
Learn about
meal prepping
with Landri!
Congratulations! You have stumbled upon my rare editing humor! Enjoy your reward!
Learn about
art with
Sidney!
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